•   A Legacy of Service
  • Our Heritage and Values

    Protective Life Corporation, which today offers a broad portfolio of life and specialty insurance and investment products, traces its roots to the Corporation's flagship company, Protective Life Insurance Company. Throughout our more than 100-year history, we have been a values-driven company.

    A Strong Foundation

    A History of Tradition and Innovation


    Governor William Dorsey Jelks founds Protective Life Insurance Company, as Theodore Roosevelt begins his seventh year as U.S. President.


    Protective Life pays its first death claim.


    Protective Life celebrates its silver anniversary with more than $65 million of insurance in-force.


    Protective Life celebrates 50 years with insurance in-force approaching $1 billion.


    Protective Life acquires Protective Life and Annuity Insurance Company.


    West Coast Life is acquired, solidifying Protective’s national presence.


    John D. Johns becomes CEO of Protective Life.


    Chase Insurance Group is acquired, representing Protective’s largest acquisition to date.


    Protective Life celebrates its 100th Anniversary with insurance in-force surpassing $252 billion.


    Protective achieves record consolidated statutory capital level in a historically challenging financial environment.


    Protective Life has over $427 billion of coverage in-force.


    The combined United Investors Life and Liberty Life acquisitions increase policies in-force by 50 percent.


    Protective acquires MONY Life Insurance Company, representing its 47th and largest acquisition in its history.


    Protective Life Corporation becomes wholly owned subsidiary of The Dai-ichi Life Insurance Company, Ltd.

    Our Values

    We are Protective. Our mission is in our name. We are going to tear down the barriers that block people from protecting their tomorrow so they can embrace today. This will change lives. This is our purpose. This will be our legacy.

    Do the Right Thing

    Do what’s right, always. Live with integrity and honesty. Say what you mean, do what you say and stand behind what you do.

    Serve People

    Have a servant’s heart. Serve by leading people to the right solutions. Always treat others as you would like to be treated. Improve the quality of life for those we serve.

    Build Trust

    Build relationships on trust. Listen. Understand what people need. Care. Earn trust. View each customer as a friend for life.

    Simplify Everything

    Life is complex. Our business shouldn’t be. Tear down the walls of complexity, relentlessly. Use common sense. Communicate clearly. Streamline, clarify and simplify everything we do.